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Brussels Airlines invests in improved on-board product for all passengers

Posted by Timothy on

Brussels Airlines will enhance the passenger experience in its different booking classes, both on short-haul and long-haul flights, a press release says. The biggest investment goes to Premium Economy on long-haul flights, with improved tableware and more meal options and an improved service flow, but other booking classes will see improvements too.

Brussels Airlines is on a journey to improve its passenger experience. The airline already announced a full renovation of The Loft, the award-winning lounge in Brussels, as well as free Wi-Fi for all passengers and brand-new cabins on the long-haul fleet.

In parallel, Brussels Airlines is enhancing its soft product: Business Class flights departing from Brussels now offer a unique culinary experience crafted by double Michelin-starred chef Glen Verhasselt, showcasing the best of Belgian cuisine. Since this year, flights departing from our African destinations feature African-inspired dishes, all served on redesigned, modern, and premium tableware.

Elevated Premium Economy

Eye-catcher of the next round of improvements is the elevated Premium Economy. Enhancements for this long-haul product include:

  • New tableware, with premium Chinaware, steel cutlery and a premium napkin.
  • Three choices of hot meals during the main meal service.
  • Improved pre-landing meals on longer flights.
  • An enhanced starter.
  • Paper menu cards.
  • Improved headphones for the inflight entertainment

All these improvements will be rolled out throughout 2026, with the new tableware debuting as of mid-March.

Improvements in all travel classes, on the entire network

All passengers traveling with Brussels Airlines will notice product improvements in the coming months, including:

  • An extra food component on the main meal tray in Economy Class on long-haul flights.
  • Reusable premium cups for alcoholic beverages in Economy Class both on short-haul and long-haul flights
  • Fresh towels and a bottle of water before take-off on short-haul Business Class.`
  • A curtain divider on short-haul flights between Business Class and Economy Class.

“Brussels Airlines is on a journey to overhaul the entire passenger experience. From big and bold investments, like Wi-Fi, new cabins and a renovated lounge, to smaller enhancements like improved menus and tableware: passengers will feel our dedication to their travel experience across all touchpoints. Our aim is to create a boutique hotel in the air and on the ground, and these investments reflect exactly that”, Thibaut Dewilde, Head of Inflight Product at Brussels Airlines, is quoted in the press release.

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