Brussels Airlines will soon introduce a new Belgian Icon, and the livery is yet to be decided.
A new Belgian Icon is set to join the Brussels Airlines fleet soon. The Belgian national airline has launched a contest where the Belgian public can submit designs that represents the best of Belgium. Early October, everyone will be able to vote to decide how the next Belgian Icon will look.
The Belgian Icons remain some of the most photographed airplanes in the world and are an important way for Brussels Airlines to bring its Belgitude to the world.
As of today, Brussels Airlines launches a campaign to find its newest Belgian Icon. This time around, it will be more Belgian than ever: not only will the aircraft connect Belgium to the world, but the airplane livery will also be designed by Belgians and chosen by the airline’s public in Belgium.
Everyone who lives in Belgium or holds Belgian nationality can enter the contest, as long as the participant is over the age of 16. Like with all other Belgian Icons, the plane should represent Belgium in an original and artistic way.
Very Belgian without being cliché
“The design has to be something Belgium is known for, and Belgians are proud of, without entering too much into clichés. The next Belgian Icon will not feature beer, fries, or waffles, for example, but we love to showcase our culture, nature or history. As with all our previous Belgian Icons, the design must have a ‘wow-factor’ and inspire people to visit Belgium”, Michel Moriaux, Head of Marketing at Brussels Airlines, says
People have until September 27 to submit their designs; an internal jury will make a preselection afterward. At the beginning of October, everyone will be able to vote for their favorite design.
Designs can be submitted via this link.
About Brussels Airlines’ Belgian Icons
Brussels Airlines first Belgian Icon, Rackham, was introduced in 2015 and pays tribute to Tintin, the world-famous Belgian comic.
Earlier this year, Amare was presented to the world. The most recent Belgian icon in cooperation with music festival Tomorrowland.
The third Belgian Icon currently in our fleet is Trident, the official plane of the Belgian Red Devils and Red Flames, respectively the male and female national football teams.
These are the previous Belgian Icons:
- Magritte was part of the fleet between 2016 and 2021. The aircraft was a homage to René Magritte, the Belgian surrealistic painter.
- Aerosmurf smurfed the fleet between 2018 and 2023. This plane also took shape during a design contest organized by Brussels Airlines.
- Flemish painter Pieter Bruegel the Elder, a Belgian icon from the 16th century, traveled the world between 2019 and 2023.
The idea behind the Belgian Icons is to introduce the best of Belgium to the world. The Belgian Icons are known all over the world and make flying even more fun.
Brussels Airlines news
- Brussels Airlines wins prestigious wine awards.
- Brussels Airlines is ready for the busy 2024 summer season.
- Brussels Airlines now connects Belgium and Nairobi in Kenya.
- Austrian Airlines, Brussels Airlines, Eurowings and Lufthansa present four ‘Yes to Europe’ aircraft in Brussels.
- World premiere: Brussels Airlines and Tomorrowland present aircraft with augmented reality in new livery.
- Brussels Airlines sees increase of leisure travellers in business class.
- Brussels Airlines’ The Loft wins Europe’s Leading Airline Lounge award for the sixth time in a row.
- Brussels Airlines drops new uniforms and more inclusive style guide.
- Brussels Airlines’ first Airbus A320neo performs its maiden flight to Vienna.
- Brussels Airlines and Tomorrowland party flights to use 100% Sustainable Aviation Fuel.
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